Turn CX gaps into revenue you can prove
The RU-CX ROI Engine maps where customers leak from your journey, quantifies what it costs, and builds a board-ready business case — with transparent maths your CFO can interrogate.
"We ran the ROI Engine before our Q1 board meeting and found significant retention leakage we hadn't quantified before. For the first time, our CFO understood exactly why CX investment matters — in numbers he could audit himself."
[Name], [Role] — [Organisation] · ⚠ Replace with a real customer quote
Used by CX leaders across financial services, retail, and professional services.
From inputs to board narrative in four steps
No data science team required. No weeks of setup. Good-enough data gets you started.
Enter customer volumes
Input your journey stage volumes and customer lifetime value. Estimates are fine to start.
See revenue at risk
The engine translates drop-off and churn at each stage into a specific £ figure your finance team can verify.
Model your scenarios
Apply realistic improvement assumptions and see how uplift compounds across the full journey.
Export the business case
Download a board-ready PDF or PPTX with transparent assumptions — built to survive CFO scrutiny.
Your next board meeting needs this
Create a free account and complete your first assessment in under 10 minutes.
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Budget Reports
Quantify Experience (CX) ROI in Minutes (Not Months)
Turn CX and EX into board-ready ROI, stage-by-stage across the customer journey. See what’s at risk, what’s recoverable, and where to focus next.
Most organisations don’t lose growth because they ignore CX. They lose it because they can’t prove it.
The RU-CX ROI Engine helps you quantify CX ROI across the customer journey by showing where value is leaking and how much revenue at risk sits in each stage. In minutes, you can turn journey drop-off, retention pressure and churn signals into a CFO-ready business case with transparent maths your leaders can trust.
Your Data is Protected
No-one has access except you
Our team is only allowed has access if you authorise.
Your assessments are visible only to you.
Fully encrypted storage.
Start understanding your business
in the next 5 minutes.
Select your industry to see sample data example snapshots.
Walk-through the ROI Engine guide at your own pace what the this tool is for.
Have an expert guide you to present correct figures at the next board meeting
What problem does the ROI Engine solve?
It’s a board-ready analytics tool for measuring Success!
Our ROI Engine is a board-ready analytics tool that translates Customer Experience and Employee Experience into commercial impact.
86%
of your product buyers are willing to pay more for a great customer experience – PWC
73%
of companies with above-average CX perform better financially than competitors – Forrester Research
32%
of customers leave a brand they’ve loved after just one bad experience – PWC Future of CX
Flipping the CX Script: From Operational Proof to Strategic Impact
The Customer Journey is the universal truth that connects all departments.
The Perspective Shift
From proving ROI at the Operational level to demonstrating impact at the Strategic level.
Old Perspective
- NPS, CSAT, CES as outcomes
- Uphill battle for ROI
- Operational Focus
New Perspective
- Metrics as outcome drivers
- Strategic impact first
- Top-down approach
Dashboard Views
That Drive Board Conversations
Visualising the Financial Impact of Experience
Value at Risk
Instant Visibility
Potential Value
Instant Action
Scenario Planning
Model the Impact
Journey Funnel
Pinpoint the Leakage
Why do I need the ROI Engine?
Our ROI Engine Fixes the CX Measurement Problem
Our ROI Engine highlights gaps in your Customer Experience and Employee Experience journeys with clear and fact based visuals.
How our ROI Engine Works
In 4 Simple Steps
From Data to Board-Ready Narrative
1
Customer
Counts
Input volumes
& CLV.
2
Quantify
Leakage
Translate drop-off to money.
3
Scenario
Plan
Apply uplift assumptions.
4
Operational
Levers
Connect drivers
to financial story.
“Revenue at Risk”
See the revenue that is at risk across your entire customer base.
“Recoverable Value”
Start Recovering your value through targeted science backed improvements.
“Laser Focused Journeys”
Focus your journey at the points of highest commercial impact.
Why CFOs trust it? Transparent Maths.
No Mystery.
Finance trust comes from clarity. Here’s what’s visible and editable.
- Period vs lifetime CLV
- Stage-by-stage leakage
- Scenario uplift compounds
- Churn separate from drop-off
- Assumptions are editable and visible
Your Data is Protected
No-one has access except you
Our team is only allowed has access if you authorise.
Your assessments are visible only to you.
Fully encrypted storage.
The methodology is designed to survive CFO scrutiny. Every calculation is transparent, every assumption is editable, and the logic is sound.
No Black Boxes. No Magic numbers. Just clear commercial logic that connects experience metrics to revenue outcomes.
Who Is It For?
The Entire Leadership Team
A Single source of Truth
Made for cross-functional alignment, not another dashboard that gets ignored.
For CX Leaders
Protect budgets and prove the value of experience investments with commercial evidence the board can’t ignore.
For Marketing & Growth
See exactly where customers leak from your funnel and what it’s costing
you.
For Ops & Service
Prioritise and identify operational friction points that drain resources and damage retention.
For Finance & Board
Validate assumptions with a
transparent methodology and a clear line of sight to revenue.
FAQ’s
Frequently Asked Questions
FAQ’s for RU-CX ROI Engine
1) What is CX ROI?
CX ROI is the commercial value you recover when experience improves, meaning fewer drop-offs, higher conversion, and better retention.
2) How does the RU-CX ROI Engine calculate CX ROI?
It models your customer journey stage by stage and translates performance into revenue at risk and potential uplift using transparent, editable assumptions.
3) What does “revenue at risk” mean?
It’s the money you’re likely losing due to friction, drop-off, or churn across the customer journey.
4) Do I need perfect data to use the ROI Engine?
No. You can start with good-enough journey volumes and assumptions, then refine as your data improves.
5) What journey stages does the ROI Engine measure?
It measures journey stages you define (for example enquiry, purchase, onboarding, retention) so you can see where value is leaking and where uplift is possible.
6) Can I model “what-if” scenarios?
Yes. You can apply uplift assumptions to stages and see how improvements compound across the journey.
7) How is churn handled in the ROI Engine?
Churn is treated separately from funnel drop-off so impact isn’t double-counted and the business case stays credible.
8) How is this different from NPS, CSAT, or CES?
Those are signals. The ROI Engine translates experience into commercial outcomes, so you can speak to leaders in revenue terms.
9) Will a CFO or Finance team trust the numbers?
The maths is transparent and assumptions are editable, so Finance can validate and challenge inputs without a black box.
10) Is our data secure and private?
Your data remains private and access is controlled by you. Team access only happens if you authorise it.
11) What is the RU-CX Maturity Snapshot?
It’s a maturity view of how customer-centric your organisation is, showing capability gaps that affect journey performance and ROI.
12) Who is the ROI Engine for?
CX leaders, CMOs, Ops leaders and Finance stakeholders who need a board-ready CX ROI case with clear logic.
13) How quickly can I get results?
Fast, once you enter basic journey inputs. The aim is evidence in minutes, then refinement over time.
14) Can I export a board-ready report?
Yes. Exports are designed to support leadership conversations with clear story, numbers, and priorities.
15) What makes the RU-CX ROI Engine different?
It doesn’t just measure CX. It translates it into a CFO-defensible growth case using journey impact, scenario uplift, and maturity insight.
Turn Customer Experience Into Evidence
your board will fund in Minutes
Our RU-CX ROI Engine reveals where customers leak, how much revenue is at risk, and what you recover when you fix it – with transparent maths CFOs trust.
Start understanding your business
in the next 5 minutes.
Select your industry to view a sample snapshot of the report.
Walk-through the ROI Engine guide at your own pace.
Have an expert guide you to present correct figures at the next board meeting
Pricing and what you get – Try it for FREE !
Secure payment powered by Stripe. Cancel anytime after 12 months for subscription members.
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Organisations have used ROI to highlight gaps that are hemorrhaging millions, and provided solutions that have saved CEO’s millions in Return.
Simple, honest pricing
Start free. Upgrade when you need board-ready exports and deeper analysis.
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See what your data reveals before committing a penny.
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- One full on-screen assessment
- Journey funnel visualisation
- Revenue-at-risk view
- Maturity Snapshot
- Industry benchmarks
PDF / PPTX export and scenario planning require a subscription.
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Full access for CX leaders who need a recurring board-ready business case.
Billed annually at £2,388. 12-month minimum commitment. Cancel on renewal.
- Everything in Free
- Unlimited assessments
- Unlimited scenario planning
- 8 PDF report exports per year
- 8 PPTX exports per year
- Year-on-year & quarterly reporting
- AI-generated insights & recommendations
- Custom journey funnels
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Multi-team access, expert support, and custom benchmarking for larger organisations.
Pricing based on team size and scope
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