Helping you deliver emotionally engaging customer experience (CX)
Our name also asks, “Are you CX?”—a challenge to brands and individuals alike to reflect on their own
experiences and actively engage in improving them.
We’re not just another platform talking about customer experience. RU-CX takes a holistic approach, focusing on the
entire journey from the customer’s perspective. Unlike others who isolate touchpoints, we help businesses
see the bigger picture—streamlining services, reducing costs, and building loyal customer relationships by truly
understanding their needs.
RU-CX Values
Customer-First
Philosophy
Integrity &
Trust
Be
Authentic
Empower
Knowledge
RU-CX was founded to address the need for a deeper understanding of Customer Experience (CX). We aim to inspire a comprehensive approach to CX, focusing on the customer’s entire journey, including their needs and emotions. We believe that businesses prioritising CX see enhanced customer satisfaction and growth. Our mission is to improve relationships with employees and customers by placing their needs first. By creating a culture that values both CX and Employee Experience (EX), we can transform business operations. Join us in making a difference!
Making the Employee (EX) happy and thus making the Customer (CX) happy and loyal is only possible if we recognise humanity and diversity and let these guide our decisions. Alex Genov
Muss is an experienced professional and active speaker who is passionate about having a “Customer First” mindset.
His career spans nearly two decades and includes experience working across many disciplines, such as Customer Experience, Holistic Experience, Behavioural Science, Insight, and Analytics.
He has proven his credibility by consistently delivering successful projects where he developed and enhanced customer journey experiences through clear strategies, including the implementation of reporting and insights in both customer and business-focused projects.
He has worked extensively with clients and agencies, as well as with one of the top 4 Management Consultancies, gaining valuable insight into both perspectives. Muss has a cross-sector understanding of Retail and Financial Services.
Recently, he founded RU-CX, a training service that aims to help businesses create a memorable experience that “touches the soul of their consumer” and create a more collaborative and efficient service to increase customer loyalty, growth, and profitability.
Human behaviour is significantly driven by emotion.
“Great speakers are made not born.” Muss Haq presented at our “PRONOVEA GLOBAL CX INNOVATION SUMMIT 2022” in Vienna last year. He is a very dynamic speaker who presents his ideas in an exciting and interactive manner. He brings positive energy and enthusiasm to the meeting room and helps in setting up right stage for a successful event. His presentations engage the audience and enable a dialogue for true interaction between all parties. His session during the CX event was very informative, thought provoking & inspiring. The feedback we received on his presentation has been extremely positive and valuable to all who attended the event. Muss brings such valuable knowledge and insights about CX and Contact Centers landscape in a practical and applicable way. I am really thankful to him for presenting at our event and looking forward to collaborate with him in our upcoming events. I wish him all success in his future endeavors.”
Rajat SharmaPRONOVEAMuss’ presentations are always well-researched and highly informative. His knowledge of and passion for CX shines through in his speaking engagements and he is a great addition to a CX agenda. Thanks Muss!”
Chloe ChappellCX NetworkMuss was an absolute pleasure to deal with, his expertise on CX is second to none. He brings with him brilliant examples and practical advice on how to get closer to your consumer. I look forward to working with him again in the future.
Emma DonigerRichmond Events
